From product reviews and skincare tips to flawless beauty looks, these men are leaders in the industry and a must follow on social media!

Bart Kaczanowicz @omgbart

Skincare blogger and beauty writer Bart Kaczanowicz has amassed a large social media following through his blog and on Instagram for his honest product reviews and skincare routines.

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Byron Shears @byronshears1

Byron Shears is a skilled makeup artist and self-proclaimed lover of all things beauty. His flawless makeup looks on both himself and others have attracted thousands of followers to his YouTube and Instagram channels.

Hung Vanngo @Hungnanngo

Makeup artist Hung Vanngo has an eye for creating an avant garde aesthetic and flawless looks. He has made a name for himself in the industry and is a go-to makeup artist for some of the top brands in the industry, including Estée Lauder, CoverGirl and Lancôme.

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Jake Jamie @jakejamie

Jake Jamie brings a fresh, fun and colourful perspective to all thing’s beauty. His humorous posts are full of fantastic skincare tips, product reviews and a much needed pop of colour. He is also the co-creator of a line of wildly popular face and lip masks in collaboration with Revolution Beauty in flavours like watermelon, lemon meringue and even mint chocolate – yum!

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James Welsh @James_s_welsh

James Welsh is a go-to guru for all things skincare. This UK-based skincare enthusiast shares product reviews and step-by-step tutorials for well-known products and newly trending must-haves.

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Jordan Liberty @Jordanliberty

LA-based makeup artist and photographer Jordan Liberty is a leader in the industry, working closely with brands like NARS, MAC Cosmetics and Urban Decay to create and produce flawless looks and campaigns for top brands.

Sean Garrette @seangarrette

New-York based aesthetician and skin-care expert Sean Garrette has made a name for himself in the industry and attracted an impressive fanbase, including the like of Rhianna herself, who made the influencer a global ambassador for her skincare line Fenty Skin. His social media shares skincare tips on achieving a flawless complexion and the importance of a genderless approach to beauty.

Wayne Goss @gossmakeupartist

Wayne Goss has over 15 years’ experience in the beauty industry as makeup artist. His makeup tutorials and transformations have amassed a dedicated fan following and he currently has close to 4 million followers on YouTube.